With the rise of small businesses, the craft market scene is often oversaturated. Choosing the right show is critical to avoid wasting time and money. Lyndsay Goodfellow of Love, Montreal Jewelry, with 20 years of experience, shares 6 essential tips: verify legitimacy and reputation, evaluate advertising and attendance, ensure a good product-market fit, consider venue accessibility, registration costs, and timing. Optimize your efforts and turn every market into an opportunity for growth and networking for your handmade business.